Users will soon have a new feature that enables them to lessen the amount of AI-created videos appearing in their feeds. This step comes as the platform disclosed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This advancement aligns with a rise in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing content creators on a competing service only show AI-generated videos. A large amount of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is often illogical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, including computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its app labeled as artificially created. Collectively, over 100 m media items are submitted to the app daily, making AI content a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of artificial media they view by opening the content preference feature in the platform and picking AI-made media. Further subjects that can already be modified under the setting include news, style, beauty, and dance.
Platform Guidelines
The platform’s rules require content makers to identify “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
In addition, the platform will henceforth attach an “AI-made” tag to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This action is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a $2m educational fund for experts and organizations to create educational content about using AI responsibly. This project will support non-profit groups focused on training programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid debate over plans to cut jobs for a large number of safety staff in Britain. It is expected to cut 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most graphic content ahead of it gets reviewed by staff. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
